Converting Event Views Into Sales
You’ve done the work: captured the moments, edited the gallery, uploaded the images, and shared the link. Now the views start rolling in—but not all of them turn into purchases.
If you’ve ever wondered how to boost your sales without hounding your clients, you’re not alone. Instaproofs gives you the tools to turn passive viewers into paying customers—automatically, strategically, and without sacrificing the client experience.
Why Views Don’t Always Equal Sales
In many cases, people viewing a gallery are genuinely interested. But between busy schedules, decision fatigue, and forgetfulness, they often leave without purchasing—simply because they weren’t nudged at the right time.
Email Campaigns That Work for You
Instaproofs makes it easy to set up automated email reminders and promotions. Once a gallery is published, you can schedule emails to go out:
- 24 hours later
- 3 days later
- 1 week later
These reminders can include calls to action like “Don’t forget to order your favorites!” or time-sensitive discounts like “10% off prints for the next 48 hours.” With minimal setup, you’re creating urgency and keeping your event top-of-mind for everyone involved.
Use Limited-Time Discounts to Create Urgency
Flash sales, early bird discounts, and limited-time coupon codes are highly effective for turning interest into purchases. Instaproofs lets you schedule and automate these promotions within each gallery.
A simple “Order now and save 15%” message can be the nudge someone needs to finally order that framed print or digital download.
Mobile-First Shopping Experience
Most gallery traffic comes from mobile devices, and if your platform isn’t optimized, you’re likely losing sales. Instaproofs is built for mobile—meaning your clients and their guests can view, favorite, and order products seamlessly from any device.
When shopping is easy, more people follow through.
Showcase Products Beautifully
Want clients to order more prints, canvases, or photo books? Instaproofs lets you create a visually appealing storefront with real-time previews of each product. You can also recommend best-sellers or suggest pairings (e.g., “Complete your order with a set of gift prints”).
Smart product presentation = higher average order value.
Turn Viewers Into Buyers With Less Work
Photographers often feel stuck between wanting to promote sales and not wanting to “bother” clients. Instaproofs solves that problem with subtle, strategic tools that do the selling for you.
You focus on delivering beautiful galleries—we’ll help make sure you get paid for them.
