Instaproofs vs. Pixieset

Which Platform Works Harder for Your Photography Business?

Choosing the right client gallery platform can have a huge impact on how you sell, deliver, and market your photography. Two major players Instaproofs and Pixieset offer beautiful online galleries, but the way they support your business goals is very different. If you’re looking to maximize print sales, own your client experience, and have the flexibility to scale your business your way, Instaproofs stands out as the smarter choice.

Website with three photos: couple at beach, resort view, couple by pool.

Subscription vs. Sales Support

Pixieset operates on a tiered subscription model. If you want more storage, advanced features, or use of their studio manager, you’ll need to upgrade your plan.


Instaproofs also offers flexible subscription plans but unlike Pixieset, it remains focused on empowering sales growth. With Instaproofs, you choose the plan that fits your business needs, and regardless of your tier, you get access to features that are actually designed to help you earn more from launch day forward.



Why it matters: You're not just paying to host galleries you’re investing in a tool designed to increase revenue.

Built for Sales Driven Photographers

Pixieset offers great  looking galleries and easy delivery, but its sales tools are minimal and mostly passive.


Instaproofs flips that script. Its features are built to drive action, not just viewing. You can set:


  • Early bird sales
  • Timed discounts
  • Cart abandonment follow  ups
  • Seasonal promos
  • Custom gallery expirations


Why it matters: Passive galleries are a missed opportunity. Instaproofs actively helps you sell.

Flexible Fulfillment Options

Pixieset limits your fulfillment to their partnered labs unless you upgrade to higher tiers.


Instaproofs gives you freedom. You can fulfill orders yourself, or select from their integrated lab partners. Plus, you control pricing, product offerings, and branding from start to finish.



Why it matters: Your brand, your pricing, your products without limitations.

Why Photographers Are Switching to Instaproofs

  • Sales  focused features that help you actually earn more from galleries
  • Flexible subscription options to grow at your pace
  • More control over product fulfillment and pricing
  • Galleries designed to convert not just deliver
Computer showing website about photo services on a desk with a coffee cup.
Tablet displaying a website with photo galleries. Photos feature people, landscapes, and products.

Make the Switch to a Smarter Sales Platform

If you’re ready for a gallery system that does more than just deliver Instaproofs is built to help you grow. With every gallery, promotion, and email, you’re not just sharing photos you’re building a business that earns.



Choose Instaproofs. Because beautiful photos deserve a platform that sells.